Designing an ambigram requires abstract thinking, artistic design skills and a structured approach. Finished ambigrams have a logical and consistent appearance to them. This is the challenging part and often requires the most time and effort. They became famous through Dan Brown’s best-selling novel “Angels and Demons”.Īmbigrams used as word marks must be visually appealing and easy to read. They are often incorporated in logos because they have point rotation symmetry and look the same when flipped 180 degrees. Ambigrams are a special type of word/figurative marks.
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